About the formulator
Vic Shayne Nutrition Researcher & Formulator
I’ve never believed in synthetic vitamins.
Every formula on this site was designed by Vic Shayne. He has worked in nutrition for more than 30 years, including his own clinical practice, and is the author of several books on whole food nutrition.
- 30+ years in nutritionresearch, writing and clinical practice
- NutriPlex FormulasCo-founder, Director of R&D since 1997
- Several booksand many articles on whole food nutrition
- Holistic Health & Counseling CenterFormer director, Arizona
How it began
A small, family owned company, since 1997
In 1997, Vic Shayne and his wife, Janice, founded NutriPlex Formulas on one idea: if the body requires naturally grown whole foods, supplements should contain those foods, not vitamins made in a lab.
He designed the formulas for clinical practice, and for years NutriPlex Formulas has offered them mainly through healthcare practitioners. Whole Food Formulas now offers the same formulas directly to you, and NutriPlex Formulas still makes every one of them.
Supplements vary enormously. Some contain vitamins made in a lab, some contain whole foods, and some combine the two. Our 100% whole food formulas contain real foods, many of them organically grown, such as beets, wheat germ, spinach, camu camu, kelp, and acerola cherries, just to name a few. None of our formulas contain isolated, laboratory-made vitamins, because the value of real food is that the vitamins exist in the food “complex” along with many other nutrients. Nature makes foods this way and we appreciate the reasons why.
Why whole food
We have orange trees,
but not vitamin C trees.
In nature, nutrients do not exist in isolation. In an orange, vitamin C is contained alongside flavonoids, enzymes, carotenoids, minerals and other cofactors (helper nutrients).
When a supplement provides one of those nutrients on its own, the rest of the food is left behind. We make supplements that keep the food nutrients intact as nature intended.
The books
Books by Vic Shayne
Vic Shayne is the author of many books and articles on whole food nutrition, natural health, mind-body health, and consciousness. Our formulas draw on the research cited in some of these key books, along with scientific studies in nutrition, biology, ecology, immunology, and biochemistry.
Whole Food Nutrition: The Missing Link in Vitamin Therapy
In this book, written for those who really want to see the science behind how nature’s foods support the body’s normal healing and repair process, Vic Shayne argues that isolated vitamins and minerals behave differently in the body than the same nutrients do within their original foods.
View on Amazon: Whole Food Nutrition (opens in a new tab)The Super Foods Diet
This thoroughly researched book shows how a wide range of foods support energy, cellular function and long-term wellness.
View on Amazon: The Super Foods Diet (opens in a new tab)Illness Isn’t Caused by a Drug Deficiency
In this book Vic Shayne makes his most direct argument about why the body requires nature’s foods and a clean lifestyle for health and healing. While pharmaceuticals may be prescribed by one’s doctor, this does not mean that we should ignore our daily diet; we still need to eat real, whole, organic foods.
View on Amazon: Illness Isn’t Caused by a Drug Deficiency (opens in a new tab)Stressing Out Over Happiness
With decades of experience in mindbody healthcare, Vic Shayne has gone into depth about the issue of stress in our lives and how it affects the body and mind. And even better, Stressing Out Over Happiness discusses the effects of stress — a hidden but leading cause of illness and symptoms — and what you can do to lower it even in the modern world.
View on Amazon: Stressing Out Over Happiness (opens in a new tab)
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Try any formula for 90 days
The first time you try any formula, you have 90 days to see how your body feels. If it isn't right for you, email us for a full refund. Opened bottles are fine, and there's nothing to ship back.
Wishing you the best of health,
Vic Shayne
Nutrition Researcher & Formulator