About the Formulator
Vic Shayne, PhD
Formulator, Whole Food Formulas
Every product on this site was formulated by one person. Same person, same philosophy over the decades.
Vic Shayne earned a PhD in Clinical Nutrition after years of frustration with what the supplement industry was selling. Most of it, he decided, wasn't really nutrition. It was chemistry dressed up to look like it.
So in 1997, his wife Janice teamed up to start NutriPlex Formulas. The idea was simple. If the body requires naturally grown whole foods, that's what the supplements should be made from. No synthetic vitamins isolated in a lab. No "active ingredients" stripped from the nutritional context that makes them work. No artificial fillers. Just food, in supplement form you can take every day.
The Books
Vic has written more than fifteen books and over 500 articles, including whole food nutrition, natural health, mindbody medicine, consciousness, and the science of how the body actually uses food for health, healing, and disease prevention.
His most cited title is Whole Food Nutrition: The Missing Link in Vitamin Therapy, which argues that isolated vitamins and minerals behave differently in the body than they do while still inside their original “complexes” of nature's foods. He wrote The Super Foods Diet to plainly document how a wide array of foods support human energy, cellular function, and long-term wellness. Man Cannot Live on Vitamins Alone is his most direct argument against synthetic supplements, and the industrial (commercial) farming industry that continue to create health issues by departing from what is truly compatible with the body.
The formulas sold here draw directly from the research cited in these books as well as myriad scientific studies in the fields of nutrition, biology, and biochemistry.
Why Whole Food Matters
"A vitamin pulled out of a carrot isn't the same as a carrot. The body knows the difference. It has always known the difference."
- Vic Shayne, PhD
In nature, nutrients don't exist in isolation. We have orange trees, but not vitamin C trees. Vitamin C in nature's foods exists alongside the rest of the food complex that includes flavonoids, enzymes, carotenoids, minerals, proteins and other cofactors that help the body recognize and use it. Calcium naturally exits in harmony with magnesium, trace minerals, and protein structures, but when the supplement industry strips those relationships away and sells the isolated nutrient, Vic argues, the body often cannot use the nutrient effectively and/or it causes a side effect.
This is not a fringe position. It is the foundation of how food is digested and how nature has always worked. But whole, natural foods are uncommon in the supplement aisle, where most of what is on the shelf is synthesized in a laboratory rather than sourced from organic foods.
Whole Food Formulas is built on the premise that if a particular nutrient did not come from a food, it is not in the bottle.
Credentials
- PhD, Clinical Nutrition, University of Natural Medicine
- BS, University of Florida, 1978
- Author of 15+ books and 500+ articles on whole food nutrition, mindbody health, and natural healing
- New York Times, Wall Street Journal, and Amazon bestselling author
- Former Director, Holistic Health & Counseling Center, Arizona
- Director of Research & Development, NutriPlex Formulas, 1997 to present